By now most people will have heard of Small Business Saturday, but just in case you fancied a reminder, here is what it’s all about:
“Small Business Saturday UK is a grassroots, non-commercial campaign, which highlights small business success and encourages consumers to 'shop local' and support small businesses in their communities.
The day itself takes place on the first Saturday in December each year, but the campaign aims to have a lasting impact on small businesses.
On Small Business Saturday, customers across the U.K go out and support all types of small businesses.”
We all know about Black Friday, and most of us are aware that seemingly huge discounts and great deals offered on the day, aren’t really what they seem. The consumer body Which recently published an article damning the price hikes and artificial discounting practices of large online and Highstreet retailers.
There is huge pressure to join in with the discounting on the day, in fact, probably the only real deals you will get, are offered by small and micro businesses, or individual traders who already offer the best prices they can and can ill afford the loss.
With lockdown severely affecting the economy of the UK and loopholes in lockdown legislation being shamelessly exploited by “essential” retailers, the toy trade in particular is set to be hurt very badly indeed in the run up to Christmas.
Supermarkets have increased their toy and gift offerings, and retailers who have never stocked toys in the past, are cashing in on the forced closure of so called “Non essential” businesses.
November is the second busiest month for toy and gift retailers, with December being the first obviously! Many small retail businesses across the country rely on the November and December trade, to see them through the leaner times of January and February. With cash reserves run through, lowering resilience, many businesses may be forced to close for good this winter.
Why should you care you ask, surely Amazon can bring me what I need?
Well, according to the FSB (federation of Small Business) at the start of 2020 there were 5.94 million small businesses who employ between 1 & 49 people each. This means SMEs account for 99.9% of the business population! Not only that, SMEs account for 3/5ths of the employment and around half of turnover in the UK private sector. According to the House of Commons Briefing paper #06152, Businesses in the retail sector alone accounted for 18% of employment and 34% of all turnover in 2019.
It may not seem that much, but small businesses are where the innovation happens, they bring creativity and vibrancy to an area. Imagine walking through your local shopping centre and seeing only the same few big brand stores, offering the same range of goods at the same price town to town, no choice, no competition, no character, as a consumer it’s a pretty bleak thought.
I love my town and the little independent shops, boutiques and curiosities. They are what make my town different from yours. They are what I seek out, and get excited to explore, when I visit a new town or city.
I like meeting people who were brave enough to take a risk and birth their business, you can be sure they care about what they do, and can tell you the story behind the product or their store, who go will above and beyond to give you the customer the best advice and experience.
Small businesses are of their community, they reflect the character of their communities and create relationships that are about more than just a purchase.
It would be a huge loss for our communities and the country as a whole if we were to loose our independent retail sector. By supporting small and local you are supporting innovation, creativity, growth, change and competition, all of which are good for all of us and our communities.
Looking for the best vehicle toys for kids and big kids who love cars, vans and trucks? We have some great ideas for Christmas gifts for the petrol heads in your life whether they are kids, dads or grandparents who are hard to buy for. Who wouldn't want a VW campervan in their christmas stocking?
From buildable campervans to classic retro favourites like Tonka, here's our pick of the top toy vehicles for boys and girls of all ages.
For over 70 years, Tonka has been the world’s favorite toy truck! Today, Tonka is still rolling into the imaginations of kids all over the world. From one generation to the next, Tonka is a rite of passage that carries meaning and creates memories. Tonka inspires kids to create stories, play, get moving and stay active, while igniting imaginations to run away from laptop screens and into new adventures!
TONKA offers all the rescue, construction and service vehicles in micro sized metal version. The perfect stocking fillers each pack includes 4 die cast vehicles and Tonka tough dirt, a no-mess sand compound that mimics real construction site conditions. Each free-wheeling vehicle is crafted with attention to detail and is built micro-sized, but TONKA tough! Hours of lockdown fun!
Go back to the 80's. Playmobil goes back to the future with this Back to the Future DeLorean set! The iconic DeLorean features folding wheels for hover mode, doors which open upwards, an illuminated flux capacitor inside and illuminated exterior. Also included is plutonium, which can be inserted at the back of the vehicle. The playset is complete with Marty Mcfly and Doc Brown in their outfits from 1985. Includes a plutonium case, skateboard, remote control and Einstein, the dog. Must have for Netflix or Prime back to the future watch series,
Fred, Daphne and Velma travel around the world in the Playmobil 70286 Scooby-Doo! Mystery Machine.
With the help of the included ghost-hunting cards, which they review on their monitor inside the Mystery Machine, they are able to find ghosts. Discover ghost cards in other Scooby-Doo! playsets, which can also be viewed on the illuminated monitor inside the vehicle.
Big kids, dads and grandparents will love to spend hours together building this classic VW campervan. The Volkswagen VW Bulli T1 is an icon of our times.
Franzis has the perfect Advent calendar for all fans of the iconic "Hippie van". In 24 steps, a Bulli world of experience with the original engine sound, a comprehensive 52-page booklet and accessories relating to the incredibly popular VW Bus unfolds before your eyes. For snap and screw assembly.
Make the Advent season an automobile festival! In just 24 steps you can build your own first Bulli panorama. A large-format companion book guides you through the history of the VW Bulli as well as the assembly of the calendar content.
Sort bottles, cans and paper or just have a blast! Your eco-conscious little one will learn recycling basics while playing with this super cool recycling truck that has a movable recycling bed and open/shut rear door.
The awesome eco-design by Green Toys has no metal axles. Safe, non-toxic; contains no BPA, PVC, phthalates or external coatings. Guaranteed to produce hours of Good Green Fun!
Introducing the Candyvan Armored Van toy vehicle and collectable by Candylab Toys. The all new 'Candyvan' Collection is an awesome retro collection of miniature toy vans. Completely unique and full of character, these fantastic iconic collectables will add a punch of colour and heaps of fun to the play room!
See our toy vehices toy collection for more gift ideas.
To our friends and customers, old and new.
Whilst it wasn’t exactly a surprise that we are headed back in to our second lockdown, its still a blow. We won’t get to show you in person all the exciting things we have found, or to see the children’s faces as they make their wish lists. But, we want you to know we are still here, still working and we want you to have an amazing Christmas.
This time of year is our absolute favourite, the twinkly lights, dressing the shop up to look its best, filling the window with the Christmas decorations, planning the annual Wigwam Santa’s grotto, oh, and the sight of Jesse and Mr Benjamin in their Christmas jumpers of course.
So, if you cant come to us, we intend to do everything we can to bring the Christmas magic to you at home. We will be working 7 days a week to pack orders for you. We can do the gift wrapping and write the tags too if you like, (we promise to use our very best handwriting). We even have pretty washi tape to make everything look extra nice.
The physical shop will be open 9.30 - 5.30 up to and including Thursday 5th of November for real life browsing, and we will then be switching to click and collect. If you live within the Brighton postcode area we are offering free local delivery on your order, just select the free local delivery option, If you prefer to pick up from the shop, choose the click and collect option at checkout.
We will be posting parcels everyday except Sunday (even the postman needs a rest), in order to make sure no one has to wait too long for their goodies. If you can’t decide, or you have a question. If you want more information about a book toy or game, please reach out to us. You can email firstname.lastname@example.org, you can call us on 01273 505504 or use the chat function on the home page.
We are really happy to help you, be it taking extra pictures or making recommendations, its all part of what we do. We want to make the online experience as friendly and personal as we can, even the smallest order is important to us.
We will be sending out little mini newsletters over the next month, so we can show you all the fun things and maybe give you some gift ideas. There may also be a few competitions, special offers and some gift wrapping tutorials in there too, so keep your eye on your inbox.
From us to you: we wish all the very best. We want to say a big thank you from us, the Wigwam family, for all your support, we will be thinking of you all and hoping you stay safe and well.
Clair, Jesse, Benjamin, and the gang.