We're excited to introduce 10 new characters to Donutella and her sweet friends. Donutella comes from a planet where sugar is used as energy. One day while out scouting the milky way for a new fuel source in her donut UFO, Donutella discovered planet Earth. On Earth, Donutella was excited to find a lot of sweets and treats to fuel herself and her people. Almost instantly Donutella realized that it would be much better to start a colony here and invite all her friends than to go back home.
Tokidoki, which translates to “sometimes” in Japanese, is an internationally recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold. Since debuting in 2005, Tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought- after global lifestyle brand.