Madame Mo

The revered traditions of Japan are a true source of wonder and fascination. In choosing to create only koinobori, Madame Mo has decided to pay tribute to one of Japan's most joyous and beloved traditions: Kodomo no hi, Children's Day.

This tradition was born of a Chinese legend which says that each year, at the third moon in the lunar calendar, during peach blossom season when the Yellow River begins to thaw, the carp would begin their upstream journey from the East China Sea to Longmen, the 'Dragon's Gate'. Here, the Celestial Emperor organised a contest among the carp gathered at the foot of the mighty waterfall, whereby those that succeeded in passing through the gate were transformed into dragons, and those that failed had to return to the sea and try again the following year.

This legend is the origin of Japanese koinobori, the koi carp-shaped windsocks that can be seen billowing in the air on Children's Day, May 5th. Through this symbolic object, parents encourage their children to be strong and valorous, and wish them lifelong happiness, prosperity, joy and good health.

To prolong the magic of this special day, Madame Mo has been creating organic cotton koinobori for almost ten years. Revisited in their traditional appearance, Madame Mo koinobori magnify everyday life with their cheerful presence. In the West, they have also become a popular symbol of good luck for newborn babies!