Our Story

Welcome to our award-winning, eco-conscious toy store based in Brighton, East Sussex. We are an independent, family-run business with sustainability at its heart.Here at Wigwam Toys you’ll find a fine curated selection of toys, collectables and books for children aged 0–10. 

We are environmentally considerate, community minded, customer focused, and we aim to behave as ethically and kindly as we can. We think this is reflected back in terms of our customers’ loyalty to us. Those of us on the shop floor are all collectors, makers and big kids! I think our enthusiasm is contagious and our customers know we will always be able to find something for them.

Our sustainable mix of products are for children to enjoy for years to come and offer great value for money. We choose not to sell digital toys or licensed products, not only because they are readily available elsewhere, but we believe that childhood is short, and having time play is special, it grows imaginations, fosters relationships, stimulates minds and helps children to express themselves, relax and have fun. There is an educational component to some of what we sell, of course, but those items are chosen because they are something special, beautiful objects, interesting information well presented. 

We are passionate about working in a way that is ethical, eco-friendly and kind to our planet.

• Whether you’re looking for a keepsake for your child’ or a special wooden heirloom toy to hand down
• If you’re looking for a thoughtful gift for a newborn or trending cool toys for older kids
• Are you are looking for the nostalgia of iconic childhood retro toys like care bears and my little pony
• Or you’re looking for a new book to inspire your child’s imagination, or help them learn about the world

You’ll always find the perfect gift in our magical toy store. We source stock from innovative brands, local makers and from overseas. The type of toys you don't tend to see in big high street toy shops.