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        Welcome to our award-winning, eco-conscious toy store based in Brighton, East Sussex. We are an independent, family-run business with sustainability at its heart.Here at Wigwam Toys you’ll find a fine curated selection of toys, collectables and books for children aged 0–10. 

        We are environmentally considerate, community minded, customer focused, and we aim to behave as ethically and kindly as we can. We think this is reflected back in terms of our customers’ loyalty to us. Those of us on the shop floor are all collectors, makers and big kids! I think our enthusiasm is contagious and our customers know we will always be able to find something for them.

        Our sustainable mix of products are for children to enjoy for years to come and offer great value for money. We choose not to sell digital toys or licensed products, not only because they are readily available elsewhere, but we believe that childhood is short, and having time play is special, it grows imaginations, fosters relationships, stimulates minds and helps children to express themselves, relax and have fun. There is an educational component to some of what we sell, of course, but those items are chosen because they are something special, beautiful objects, interesting information well presented. 

        We are passionate about working in a way that is ethical, eco-friendly and kind to our planet.

        • Whether you’re looking for a keepsake for your child’ or a special wooden heirloom toy to hand down
        • If you’re looking for a thoughtful gift for a newborn or trending cool toys for older kids
        • Are you are looking for the nostalgia of iconic childhood retro toys like care bears and my little pony
        • Or you’re looking for a new book to inspire your child’s imagination, or help them learn about the world

        You’ll always find the perfect gift in our magical toy store. We source stock from innovative brands, local makers and from overseas. The type of toys you don't tend to see in big high street toy shops.

        We've Come Along Way...

        Our much-loved toy shop was founded in 2001 and has a loyal following among the familes of Brighton and Hove. Sadly, due to the illness and tragic death of the original owner, the shop closed in early 2013.


        In March 2013, Clair Letton and Jesse Marshall bought WigWam and officially re-opened the shop on 20th April 2013.  WigWam stocks a wide range of well-known and rather unusual toys, books, pocket-money treats.

        "There are some great educational toys and craft kits. The whole ethos of the place is to sell toys that stimulate the imagination and if possible teach the kids something. The prices start from an allowance friendly fifty pence to well into the £50 mark for some of the more elaborate sets of Lego and Sylvanian Families."

        Meet Miss Clair & Mr Jesse

        About the owners, Clair Letton and Jesse Marshall: Clair and Jesse met in Brighton in 1998. They both hold art degrees (Clair in Fine Art Print Making, Jesse in Sculpture). They moved to Fiveways in 2006 with their son and went on to have two more children.

        If you have ever visited The Brighton Festival Artists’ Open Houses in Fiveways, you may remember The Cake House, the “pop-up” shop and café run by the couple and exhibiting the work of local artists (as well as serving teas and some of the prettiest cakes you will have ever seen). 

        Wigwam Toys in the Press

        Highlighting best practice as a representative in The Parliamentary Review

        Local shopkeepers share solutions that helped their businesses thrive despite Covid

        The f:entrepreneur Campaign, which launched on International Womens Day 2017 gives more recognition for the power women who run so many businesses in the UK.

        Indie Insight: Wigwam Toys talks the consumers’ rediscovery of community on the high street

        The Leaders Council of Great Britain and Northern Ireland is a network of the most influential figures from across the country. 

        Meet The Gang

        Meet Mr Benjamin

        Mr Ben

        This is Mr Benjamin. He's the store manager, instore entertainment and chief of customer love and vegan cake. Meet him online or in person with his wonderful personality, sense of humour and hugability. He's also the chief big bear at The Big Forest a boutique etsy shop stocking unique, creative collectibles. He's a very special soul.

        Meet Miss Becky

        Coming soon

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