We're excited to introduce 12 characters to the Tokidoki Moofia Breakfast Besties family! Mozzarella leads the Moofia. The Moofia was assembled to extort milk from the lunchboxes of schoolyard bullies. Mozzarella is loving and kind to good kids but ruthless and feared by those who harass the innocent. By taking the milk from the bad and giving it to the good, the Moofia know the good will grow up strong and healthy to protect themselves. Milk is power, milk is protection.
Tokidoki, which translates to “sometimes” in Japanese, is an internationally recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold. Since debuting in 2005, Tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought- after global lifestyle brand.