In 1930, Fisher-Price set standards for each of their toys that are still in place today. These standards included: intrinsic play value, ingenuity, strong construction, good value, and action.
The goal was to create toys that appealed to a child's imagination and encouraged interactive play. Toys that satisfied the natural interests of exchange level and that looked, acted as toys should. Toys that combined whimsy, action, sound and that made growing up a delightful experience.